I designed At Home’s Insider Perks exclusive sweepstakes, Win Your Wishlist, to increase engagement and drive member conversion. Using minimalist design, clean typography, and thoughtful layouts, I created a sharp, elevated visual identity that aligned with the brand while ensuring the sweepstakes details were clear and user-friendly.

I had the opportunity to design At Home’s first-ever Gift Registry campaign, which included launch and transactional emails, as well as rich content landing pages for the website. I approached the project with a clean, fresh design aesthetic, incorporating subtle product-focused visuals to enhance the user experience.

The Oh Joy! collaboration project was incredibly enjoyable for me. Joy Cho, the creative force behind the brand and the world's most followed Pinterest user with 15 million followers, marks one of At home's most significant collaborations to date. I aimed to reflect her brand’s lively style and personality through playful shapes and vibrant colors.

I contributed to the creative direction and design for the 2023 Black Friday Campaign, which included a newspaper insert, in-store handouts, emails, MMS/SMS communications, and paid social media assets. My focus was on integrating bold contrast stripes and incorporating model photography to create a dynamic, playful visual aesthetic.

I led the creative design for the Patio Season brand deck, focusing on vibrant colors and incorporating mid-century modern shapes to create a fresh, playful vibe that resonated with the seasonal theme.

Art Direction

Email Designs

Social Designs