I had the opportunity to design At Home’s first-ever Gift Registry campaign, which included launch and transactional emails, as well as rich content landing pages for the website. I approached the project with a clean and easy design aesthetic geared towards enhancing the user experience.

With the launch of the new brand, one of the most important pieces was the New Mover booklet. My priority was to ensure the brand story was communicated clearly to potential customers. I leaned on brand photography with an emotional focus to create a connection and resonate with new audiences.

Here is a selection of my email designs that reflect the new branding, using cleaner layouts, thoughtful typography, and purposeful imagery.

The below branding is from 2020-2024.

The Oh Joy! collaboration project was incredibly enjoyable for me. Joy Cho, the creative force behind the brand and the world's most followed Pinterest user with 15 million followers, marks one of At home's most significant collaborations to date. I aimed to reflect her brand’s lively style and personality through playful shapes and vibrant colors.

Contributed to the creative direction and design for the 2023 Black Friday Campaign, which included a newspaper insert, in-store handouts, emails, MMS/SMS communications, and paid social media assets. My focus was on integrating bold contrast stripes and incorporating model photography to create a dynamic, playful visual aesthetic.

I led the creative design for the catalogs, ensuring each layout showcased the photography, products, and copy in a way that aligned with brand standards. My approach focused on creating a visually cohesive and engaging experience that not only highlighted key items but also told a brand story.

Here is a selection of my social designs that present product stories through visually engaging layouts, thoughtful typography, and strategic use of imagery to capture attention and inspire customer interaction.

I had the pleasure to design At Home’s Insider Perks exclusive sweepstakes, Win Your Wishlist, to increase engagement and drive member conversion. Using minimalist design, clean typography, and thoughtful layouts, I created a sharp, elevated visual identity that aligned with the brand while ensuring the sweepstakes details were clear and user-friendly.