Branding/Graphic Design/Art Direction
Branding/Graphic Design/Art Direction
During my time at AYC Group from 2012 to 2017, I led a comprehensive rebrand to modernize and unify the company’s visual identity. My responsibilities included designing a new logo, developing cohesive print collateral and packaging, and producing original photography. I also contributed to video production and motion graphics, helping to create a dynamic and engaging brand presence across multiple platforms.
The first stop of the rebranding process, the logo. Although this concept wasn't selected, it led to a better direction.
Next, product photography. Self taught with the help of countless youtube tutorials.
Lastly, I combined the new look and feel into print and digital assets to bring it full circle.
I also created some packaging designs for their retail brands.