Branding/Graphic Design/Art Direction
Branding/Graphic Design/Art Direction
During my time at Tuesday Morning, I focused on creating visually engaging designs across multiple channels, including print, social media, and especially email marketing. My work involved developing on-brand creative that ensured each piece supported campaign objectives. I collaborated closely with cross-functional teams to maintain consistency across platforms while tailoring designs to suit each channel’s audience and format.
Designing emails was one of my favorite projects, allowing me to combine bold typography and thoughtful layouts to create eye-catching designs that drew customers in and inspired them to engage.
I provided art direction for photography, transforming these shots into dynamic social posts that I designed and animated to capture attention and inspire engagement.
I served as the design lead for the monthly ads, collaborating with multiple teams to ensure product details and information were accurate. At times, I provided art direction for photography, particularly for key cover shots. Throughout the process, I balanced creative execution with strategic objectives to deliver on-brand creative.